Lucky Pants Bingo Launches with TV Campaign
Is not every day that you see a brand new bingo site launching in conjunction with a TV campaign, but that is precisely what Lucky Pants Bingo is doing.
The bingo site that comes courtesy of the people that are behind the Spin and Win casino and the fairly new Kitty Bingo website, have retained the services of the award winning London based agency of Adconnection to help them with their entire multi-media campaign.
A specialized media and planning agency, Adconnection hopes to differentiate their client from other established and better known brands by focusing on radio, PPC, social media and online, as opposed to just TV adverts. Their campaign is aimed to attract women in the 25-44 age group, which are the main core of online bingo players. “This campaign is all about differentiating Lucky Pants Bingo in a saturated UK marketplace, and the brand will be at the forefront of consumer consciousness” said Stephanie May, Group Account Director at Adconnection. The marketing campaign is set to run until the end of February in order to raise awareness within the bingo industry, while the second phase of the campaign will kick start sometime in March.
Lucky Pants Bingo offers players 90 ball and 75 ball bingo, casino games, slot machines, progressive jackpots and scratch cards, while a loyalty club has been created in order to reward the players that decide to play at the site on a regular basis. The website is licensed and regulated by the Alderney Gambling Control Commission, so players can expect fairness while they play bingo online in a safe and secure environment. For more information on new bingo sites, players can click this link.